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Estamos muy cerca para que tus datos lleguen muy lejos

We’re near at hand

to help your data go far

Reed more

Deyde, única compañía española aspirante a entrar en el Magic Quadrant for Data Quality Tools de Gartner.

DEYDE, única compañía española
aspirante a entrar en el

Magic Quadrant for Data Quality Tools de Gartner

Convierte tus datos en activos confiables.

Convierte tus datos

en activos confiables


Global Solution

Specialised in Southern Europe (Spain, Portugal and Italy) and LATAM



Names and Identity Document numbers


Postal addresses and Enrichment with Geographical and Socio-demographic variables and Consumer Typologies

Single Customer View

Location of Duplicates, Location of Households and Cross-checking against Suppression Lists

Contact Data

Telephone numbers, email addresses

MyDataQ, complete DQ life cycle

Data profiling

Measuring the current Data Quality status and establishing possibilities for improvement


Parsing, standardization y cleansing

Optimisation of names, postal addresses, email addresses, phone numbers, etc.


Duplicate identification to create a Single Customer View and/or households


Continuous Data Quality control to ensure requirements accomplishment


Adding useful information such as geocoding, reliability indicators, cadastral references and demographic and behavioural typologies

Evolution of MyDataQ



Records processed

Why choosing DEYDE?

MyDataQ is specifically tailored to each country and language and includes parameterisation and high performance with a minimun error rate


Fully adapted

  • Language: functional in Spanish, Portuguese and Italian
  • Geographical: tailored to Southern Europe (Spain, Portugal and Italy) and LATAM

Parameterisation included

  • Local parameterisation by Deyde: streets, localities, postcodes, forenames, surnames, etc.
  • Accurate, reliable, complete internal data, always up to date

High performance

  • Success rate over 80% with error ratios below 0.1%
  • Processing speed: over 1 million records per hour

Maintenance included

  • Four updates per year for internal data, processing rules and software


Other software tools with very basic capabilities and fewer implementation  options.


General products with no adaptation

  • Basic functionalities
  • No adaptation to country requirements

Long and costly parameterisation

  • Slow parameterisation
  • Difficult parameterisation
  • High costs
  • Possibility of data errors due to lack of updates

Basic performance

  • No guarantees of success
  • Slow data processing

Maintenance not included

  • No maintenance of rules and internal data
  • Few or no software updates