Global Solution
Specialised in Southern Europe (Spain, Portugal and Italy) and LATAM
Identification
Names and Identity Document numbers
Location
Postal addresses and Enrichment with Geographical and Socio-demographic variables and Consumer Typologies
Single Customer View
Location of Duplicates, Location of Households and Cross-checking against Suppression Lists
Contact Data
Telephone numbers, email addresses
MyDataQ, complete DQ life cycle
Data profiling
Measuring the current Data Quality status and establishing possibilities for improvement
Parsing, standardization y cleansing
Optimisation of names, postal addresses, email addresses, phone numbers, etc.
Matching
Duplicate identification to create a Single Customer View and/or households
Monitoring
Continuous Data Quality control to ensure requirements accomplishment
Enrichment
Adding useful information such as geocoding, reliability indicators, cadastral references and demographic and behavioural typologies
Evolution of MyDataQ
Countries
Customers
Records processed
Why choosing DEYDE?
MyDataQ is specifically tailored to each country and language and includes parameterisation and high performance with a minimun error rate
Fully adapted
- Language: functional in Spanish, Portuguese and Italian
- Geographical: tailored to Southern Europe (Spain, Portugal and Italy) and LATAM
Parameterisation included
- Local parameterisation by Deyde: streets, localities, postcodes, forenames, surnames, etc.
- Accurate, reliable, complete internal data, always up to date
High performance
- Success rate over 80% with error ratios below 0.1%
- Processing speed: over 1 million records per hour
Maintenance included
- Four updates per year for internal data, processing rules and software
Other software tools with very basic capabilities and fewer implementation options.
General products with no adaptation
- Basic functionalities
- No adaptation to country requirements
Long and costly parameterisation
- Slow parameterisation
- Difficult parameterisation
- High costs
- Possibility of data errors due to lack of updates
Basic performance
- No guarantees of success
- Slow data processing
Maintenance not included
- No maintenance of rules and internal data
- Few or no software updates